New Hyundai Kona Crossover

The crossover segment continues to see an upward sales trend with more and more sales year after year. Hyundai is looking to expand its market share, which means there’s a new vehicle on the horizon. The Hyundai Kona crossover boasts an eye-catching design that’s sure to attract drivers of all ages.

The all-new Hyundai Kona will feature the brand’s new Cascading Grille identity. New twin headlights create a more aggressive design while LED Daytime Running Lights and headlights create a sense of intimidation. The design will set the standard for the crossover segment as a whole.

The Kona will offer a higher drive height, a common reason drivers love crossovers, as well as agile handling and a smooth, comfortable ride. The name itself sticks with Hyundai’s traditional trend.


Kona, a Hawaiian city, is a notable travel destination for visitors. It fits well with other crossover and SUV names, like the Sante Fe and Tucson. The Hyundai Kona will reflect the lifestyle of the city and bring new life to an extremely competitive segment.

The new Hyundai Kona crossover is scheduled to be unveiled sometime this month.

We here at Gossett Mazda Hyundai Mitsubishi can’t wait for the new Hyundai Kona crossover to arrive!




Mitsubishi’s North American Comeback

It’s no secret that Mitsubishi hasn’t been doing too well over the years, but that’s all about to change. The brand was bought by Renault-Nissan not long ago, and it could be the answer to Mitsubishi’s financial woes. The brand’s new Chief Operating Officer is looking to kick off Mitsubishi’s North American comeback tour.

Trevor Mann was formerly Nissan’s Chief Performance Officer. Once Mitsubishi was officially bought by Nissan, he moved to the Chief Operating Officer position. In just three months, he cut purchasing costs and intertwined with Nissan to relieve some of the brand’s expenses. Notably, Mann also helped Carlos Ghosn revive Nissan.

While specific details are forthcoming, Mann wants to add more dealerships to the network, which is currently 362 strong. He also seems to want to move some manufacturing operations to the United States.

Mitsubishi’s North American ComebackMann is also talking about adding more crossovers to the brand’s lineup. Considering the crossover segment has seen dramatic year-over-year increases in sales, that isn’t too surprising. A new Mitsubishi pickup truck could also be in the works.

There are plenty of challenges ahead in Mitsubishi’s North American comeback, but there are few better people for the job than Trevor Mann.

We here at Gossett Mazda Hyundai Mitsubishi are pumped for the once-revered Japanese brand’s North American comeback!




Mitsubishi Announces 2018 Outlander Upgrades

The Mitsubishi Outlander quickly became the brand’s top-selling nameplate when it launched in 2011, and since then, the Outlander has been getting VIP treatment with regular refreshes and updates every few years. Mitsubishi recently revealed the 2018 Outlander upgrades, which should be coming to the auto market and Mitsubishi dealer lots sometime this fall. Fans got their first glimpse of the updated model at the New York Auto Show.

As you walk up to the 2018 Mitsubishi Outlander, the first thing you might notice about it is the brand-new front fascia, which gives the SUV a more aggressively modern appearance. The rear bumper gets a redesign too, keeping in accordance with the new, angular vibe. Other upgrades include only slight changes to the interior, but nevertheless they’re changes that are intended to enhance accessibility and convenience for drivers, such as the brand-new Smartphone Link system on a 7-inch touchscreen.

2018 Outlander upgrades

2017 Mitsubishi Outlander

Mitsubishi hasn’t yet revealed anything about the new Outlander’s powertrain, though experts speculate that the upcoming Eclipse’s new 1.5-liter turbo engine could find its way under the SUV’s hood. We’ll know more about the 2018 Outlander upgrades as time draws nearer to its fall release date, at which point you can come to Gossett Mazda Hyundai Mitsubishi to try the overhauled Outlander on for size.




Mazda Adds Smartphone Integration Software to Lineup

Mazda launched the all-new-and-improved 2017 CX-5 back in March with tons of awesome new features and upgrades based on customer feedback on previous models, but when the launch happened, Mazda spilled another exciting secret—Apple CarPlay and Android Auto are coming to the brand’s lineup. Smartphone integration software like these two systems has been taking the auto industry by storm, allowing people to interact with a familiar user interface on a touchscreen from the comfort of the driver’s seat.

Mazda didn’t announce when the launch of Apple CarPlay and Android Auto would be happening, but they did drop some potentially very exciting info for drivers who already own Mazda vehicles with the MazdaConnect system—all existing MazdaConnect systems should be able to support Apple CarPlay and Android Auto upgrades with minimal hardware installations. That means that if you already have a Mazda model, getting smartphone integration software will be a cinch, so you don’t have to miss out on the latest tech.Smartphone Integration Software in 2017 CX-5

Mazda has been partnered with both Apple CarPlay and Android Auto since 2014, so developing smartphone integration software for the lineup has been in the cards for years now. Stay tuned for when news of the systems’ launch date or hardware upgrades becomes available, and get in contact with us here at Gossett Mazda Hyundai Mitsubishi for more info.




2018 Sonata Preview

What’s better than a reliable, comfortable, well-made sedan? That would be an updated one, of course. On that note, one of our favorite mid-size sedans, the Hyundai Sonata, is getting some notable changes for the new 2018 Sonata model. The new model will show off new designs, updated features, and new standard technology, making it more desirable than ever before.

 2018 Sonata - Hyundai

You’ll notice the change in the 2018 Sonata from the beginning when it makes an entrance with its new, bold front end, headed by a larger grille. From there, subtle details enhance the Sonata’s silhouette, including updated taillamp graphics and a choice between new 17- or 18-inch alloy wheels.

Inside, the roomy cabin of the 2018 Sonata gets updates to its steering wheel, its shift knob, and its HVAC controls. Also, new technology makes a ride in the 2018 Sonata feel even more modern than before, thanks to conveniences like available wireless charging and a rear-seat USB port. Additionally, smartphone compatibility will be the new standard in every 2018 Sonata with Apple CarPlay and Android Auto built into every model. Driver-assist technologies like lane departure warning will also become available in the new Sonata, rounding out the new technological offerings nicely.

We should know more about the 2018 Sonata soon, but this new model year promises to be a good one. We can’t wait to take the first test drive and offer the 2018 Sonata on our lot at Gossett Mazda Hyundai Mitsubishi.




Review of the 2017 Mazda CX-5

Just when it seems like all crossovers are the same, the Mazda CX-5 makes itself known with a spunky performance and a luxurious cabin. Since the first generation was released in 2012, the CX-5 has been one of Mazda’s best-selling vehicles.

 2017 Mazda CX-5

The super stylish 2017 Mazda CX-5 presents the model’s first complete re-design since the crossover’s inception. Its exterior gets an attractive new look, reminiscent of the Mazda CX-9, plus two new paint colors, new headlights, and new taillights. The new CX-5 also adds conveniences like a power liftgate to its exterior as well.

Interior

Inside, the 2017 CX-5 offers up more legroom and excellent headroom for its class. The back seat is comfortable for passengers, and even includes vents for air-conditioning in the higher Touring model, plus USB charging ports.

Engine

There’s only one powertrain option in the 2017 Mazda CX-5, but one is all you’ll need. The 187-horsepower, 2.5-liter four-cylinder engine plus a six-speed automatic transmission offers extremely responsive handling and performance for a fun drive every time.

We’ve always been a fan of this best-selling crossover, and now more than ever. To learn more about the second generation of the Mazda CX-5, stop by Gossett Mazda Hyundai Mitsubishi today.




Mazda Earns Manufacturer of the Year Award

Mazda Manufacturer of the Year

Congrats Mazda!

At the 2017 Automotive Management Awards, Mazda came home with the top accolade of Manufacturer of the Year. This award comes on the tails of a great 2016 and before the release of some exciting new models, including the Mazda Miata MX-5 RF.

Automotive Management’s judges were impressed by the overall Mazda brand and said, “They’re now a brand of great cars, not just the one. Attractive, reliable, and great to drive, if you weren’t familiar with the brand, or it was hidden from you, you’d think you were driving one of the premium brands”.

Over the past few years, Mazda has made a big name for itself in the industry with its excellent reliability, superb KODO – Soul of Motion design, and advanced SKYACTIV Technology. In addition, Mazda believes that every driver deserves to enjoy driving his or her car, which is why every Mazda feels like it becomes a part of you as soon as you start driving.

Whether you’re looking for a compact sedan like the Mazda2, a family-friendly crossover like the CX-5, or a sports coupe like the Miata MX-5, Mazda has what you need. Come experience the entire Mazda lineup today at Gossett Mazda Hyundai Mitsubishi and see for yourself what makes Mazda the best of the best.




Hyundai Virtually Reunited Military Families During Super Bowl

We all love seeing videos of military men and women coming home and surprising their loved ones. However, during the Super Bowl, Hyundai reversed the roles and surprised some overseas service men and women with a unique Super Bowl viewing experience.

For many Americans, the Super Bowl is something you watch with your family and is something that is truly American. In an ad, called “A Better Super Bowl,” that aired just after the Super Bowl ended, we saw how Hyundai reunited military families with some advanced technology.

At the U.S. Military Base in Zagan, Poland, Sgt. Richard Morrill, SPC Erik Guerrero, and Cpl. Trista Strauch had the unique opportunity to watch the Super Bowl in 360-degree immersive rooms that made them feel like they were actually at the game. Even better, their families were virtually with them as well.

Hyundai invited the three families to watch the game in their luxury box. After that, they placed stuffed bears that had some advanced 360-degree cameras and screens attached to it in a seat to represent each soldier.

Watch the ad below and we dare you not to cry.

Here at Gossett Mazda Hyundai Mitsubishi, we love seeing Hyundai work hard to support our troops.




Winning Mazda Engine Named to Wards 10 Best List

Mazda CX-9 - Memphis, TN

The stellar Mazda CX-9.

One of the first things that car enthusiasts think of when they imagine Mazda is the brand’s penchant for churning out innovative, powerful, but fuel efficient engine technology. Year after year, Mazda keeps delivering capable but lightweight vehicles that are fun and affordable. It’s exactly that kind of commitment to excellence that allowed Mazda to make it onto the Ward 10 Best Engine list. The winning motor in question is the Mazda CX-9’s 2.5-liter DOHC turbocharged inline-4.

Utilizing Mazda’s signature SKYACTIV-G technology, the CX-9 replaced its former heavy V6 with this new lightweight engine to cut 250 pounds from the 2017 model year vehicle, boosting its fuel efficiency by a whopping 25% over the previous model year. The secret is the Dynamic Pressure Turbo System hidden inside the engine, which creates extra pressure by funneling exhaust through a smaller space. Cranking out 301 lb-ft of torque, it’s obvious this isn’t your average four-cylinder engine.

The winning Mazda engine attracted attention and awe from the WardsAuto editors, an impressive feat that earned it the number one spot on the 10 Best Engines list for the year thanks to its incredible innovation and unusual engineering. Mazda doesn’t seem to be slowing its roll any time soon, continuing to crank out excellent new engines year after year that take the market by storm.




Seven Consecutive Years of Hyundai Sales Growth

2018 Hyundai Elantra GT - Memphis, TN

Hyundai is soaring higher and higher every year.

There was a time when Korean automakers were regarded as cheap, off-brand knockoffs of higher quality Japanese cars, but no longer. Between seven consecutive years of ongoing success and the debut of the brand’s new luxury Genesis sub-brand, Hyundai sales growth is all the evidence you need to prove that more and more drivers are flocking to the Korean carmaker as their first choice, rather than a flashier or trendier alternative.

For 2016, Hyundai posted a grand total of 775,005 units sold, a record number for the company in United States market. Sales dropped slightly in December by 1.9%, but Hyundai remained confident, with Derrick Hatami, vice president of national sales in Hyundai Motor America, announcing that “consumer confidence surged in December, to the highest level in more than a decade,” allowing the company to capitalize on that and cross the finish line for a record year.

So is this drastic Hyundai sales growth streak going to continue? Representatives aren’t worried. Between the Tucson and Santa Fe nameplates setting personal records for December and growing sales for the Genesis sub-brand, Hyundai simply seems to be gaining steam, not losing it. Hyundai plans on gaining even more momentum over the course of 2017.