Monthly archives: September, 2015

Mitsubishi Mirage Production Takes a Break for 2016

2015 Mitsubishi Mirage

2015 Mitsubishi Mirage

Although the Mitsubishi Mirage is a fairly new model, having been introduced for the first time in 2014, the automaker has announced that the small hatchback will not be a part of its 2016 lineup. Instead, the Mitsubishi Mirage production is set to take a one-year hiatus, with the automaker promising that the popular hatchback will be back and better than ever for 2017.

Mitsubishi’s plan is to unveil an updated 2017 Mirage in the spring of 2016, in the meantime unloading additional 2015 models it has on hand without sacrificing sales. It’s a win-win for Mitsubishi, who won’t have to build and market a 2016 model, but will maintain continuous stock of the vehicle until the 2017 model makes its debut next year.

Although there is very little information on the 2017 Mitsubishi Mirage’s updates, Car and Driver reported that a four-door sedan variant will be available, and there will be significant upgrades to the powertrain and chassis.

Stop by Gossett Hyundai Mazda Mitsubishi to test drive the 2015 Mitsubishi Mirage before its gone!




Mazda Dealership Redesign Offers Upscale Appeal

MazdaMazda has unveiled its new “Retail Evolution” dealership store design at Mazda of Everett in Seattle. The upscale redesign exemplifies the direction the brand is moving, and six dealerships are expected to be finished by the end of 2015, with 75 more stores projected to get the overhaul by the end of 2016.

Mazda’s previous design, “Retail Revolution,” featured an orange and green color palette with industrial metal siding in an effort to appeal to young buyers. According to Automotive News, the new Mazda dealership design will feature bold but sophisticated design elements including a black and white color palette.

“We’re looking at this through a customer lens,” Jim O’Sullivan, CEO of Mazda North American said. “We’re attaining a much more sophisticated customer than we were in the past, and we want to make sure that our retail experience fits with what these customers are looking for.”

Besides a new color scheme, natural materials, and modern décor, the dealerships will also feature high-tech elements. For example, Mazda of Everett boasts a video wall behind the reception desk that is built from nine 55-inch Samsung TVs. The wall streams engaging footage through the course of the day. In addition, free Wi-Fi and charging stations are available.

Here at Gossett Hyundai Mazda Mitsubishi, we expect the Mazda dealership redesign will offer buyers a even greater premium buying experience.