Category: Mazda

Mazda Dealership Redesign Offers Upscale Appeal

MazdaMazda has unveiled its new “Retail Evolution” dealership store design at Mazda of Everett in Seattle. The upscale redesign exemplifies the direction the brand is moving, and six dealerships are expected to be finished by the end of 2015, with 75 more stores projected to get the overhaul by the end of 2016.

Mazda’s previous design, “Retail Revolution,” featured an orange and green color palette with industrial metal siding in an effort to appeal to young buyers. According to Automotive News, the new Mazda dealership design will feature bold but sophisticated design elements including a black and white color palette.

“We’re looking at this through a customer lens,” Jim O’Sullivan, CEO of Mazda North American said. “We’re attaining a much more sophisticated customer than we were in the past, and we want to make sure that our retail experience fits with what these customers are looking for.”

Besides a new color scheme, natural materials, and modern décor, the dealerships will also feature high-tech elements. For example, Mazda of Everett boasts a video wall behind the reception desk that is built from nine 55-inch Samsung TVs. The wall streams engaging footage through the course of the day. In addition, free Wi-Fi and charging stations are available.

Here at Gossett Hyundai Mazda Mitsubishi, we expect the Mazda dealership redesign will offer buyers a even greater premium buying experience.




Red Dot: Best of the Best Award goes to the Mazda MX-5

The Mazda MX-5 was recently recognized with the Red Dot: Best of the Best Award for its exceptional design. The honor is given to the vehicle that displays innovative and ground-breaking design as well as notable functionality and ergonomics.

2016 Mazda MX-5

2016 Mazda MX-5 – A Recent Red Dot Award-Winner!

Kevin Rice, Mazda Europe’s Design Director, said, “Balancing tradition and progress, the new model was an exercise in knowing what to change and what not to. And I believe every inch of this car radiates life, movement and the promise of fun behind the wheel.”

In addition to the Best of the Best Award, Mazda claimed two other Red Dot awards. The Mazda CX-3 was recognized for its outstanding design quality, and the Mazda2 earned an “Honorable Mention” award. In total, five new-generation Mazdas have received Red Dot awards.

Mazda continues to set the standard in style, quality, and value, and we’re happy to be part of it. If you’re interested in taking a closer look at one of the vehicles in Mazda’s award-winning lineup, please visit us at Gossett Hyundai Mazda Mitsubishi.