Category: Mitsubishi

Mitsubishi’s North American Comeback

It’s no secret that Mitsubishi hasn’t been doing too well over the years, but that’s all about to change. The brand was bought by Renault-Nissan not long ago, and it could be the answer to Mitsubishi’s financial woes. The brand’s new Chief Operating Officer is looking to kick off Mitsubishi’s North American comeback tour.

Trevor Mann was formerly Nissan’s Chief Performance Officer. Once Mitsubishi was officially bought by Nissan, he moved to the Chief Operating Officer position. In just three months, he cut purchasing costs and intertwined with Nissan to relieve some of the brand’s expenses. Notably, Mann also helped Carlos Ghosn revive Nissan.

While specific details are forthcoming, Mann wants to add more dealerships to the network, which is currently 362 strong. He also seems to want to move some manufacturing operations to the United States.

Mitsubishi’s North American ComebackMann is also talking about adding more crossovers to the brand’s lineup. Considering the crossover segment has seen dramatic year-over-year increases in sales, that isn’t too surprising. A new Mitsubishi pickup truck could also be in the works.

There are plenty of challenges ahead in Mitsubishi’s North American comeback, but there are few better people for the job than Trevor Mann.

We here at Gossett Mazda Hyundai Mitsubishi are pumped for the once-revered Japanese brand’s North American comeback!




Mitsubishi Announces 2018 Outlander Upgrades

The Mitsubishi Outlander quickly became the brand’s top-selling nameplate when it launched in 2011, and since then, the Outlander has been getting VIP treatment with regular refreshes and updates every few years. Mitsubishi recently revealed the 2018 Outlander upgrades, which should be coming to the auto market and Mitsubishi dealer lots sometime this fall. Fans got their first glimpse of the updated model at the New York Auto Show.

As you walk up to the 2018 Mitsubishi Outlander, the first thing you might notice about it is the brand-new front fascia, which gives the SUV a more aggressively modern appearance. The rear bumper gets a redesign too, keeping in accordance with the new, angular vibe. Other upgrades include only slight changes to the interior, but nevertheless they’re changes that are intended to enhance accessibility and convenience for drivers, such as the brand-new Smartphone Link system on a 7-inch touchscreen.

2018 Outlander upgrades

2017 Mitsubishi Outlander

Mitsubishi hasn’t yet revealed anything about the new Outlander’s powertrain, though experts speculate that the upcoming Eclipse’s new 1.5-liter turbo engine could find its way under the SUV’s hood. We’ll know more about the 2018 Outlander upgrades as time draws nearer to its fall release date, at which point you can come to Gossett Mazda Hyundai Mitsubishi to try the overhauled Outlander on for size.




Mitsubishi’s Newest Crossover Is Confirmed

Mitsubishi LogoThe crossover segment is booming, and every automaker seems to be developing new models designed to redefine the industry. Mitsubishi’s newest crossover is in the same boat with one small difference. The new crossover has already been confirmed and is currently undergoing testing in California.

Osamu Masuko, CEO of Mitsubishi Motors Corporation, confirmed that the automaker plans to add a new five-seat crossover to its lineup. The new model will fit between the midsize Outlander SUV and the compact Outlander Sport crossover. With the addition of a new crossover comes changes to the existing lineup as well.

The compact Outlander Sport will shrink to better match competition like the Subaru Crosstrek and Jeep Renegade. That puts it in the perfect position to grow customer loyalty for the Mitsubishi brand as the subcompact crossover segment is seeing sales trending upward.

Production of Mitsubishi’s newest crossover is set to begin in fall 2017, an indication that the brand is continuing to shift away from the struggling sedan segment.

The new crossover will compete with the Kia Sportage and Ford Escape and boast styling similar to the eX Concept and XR-PHEV II shown at auto shows in 2015.

Here at Gossett Mazda Hyundai Mitsubishi, we’re pumped for the arrival of Mitsubishi’s newest crossover!




Breaking News: Outlander to Become Mitsubishi’s Signature Vehicle

With so many brands out there in the automotive industry, it can be difficult to reach the top of the market. However, Mitsubishi has a plan to climb up to the top of the industry, and its secret weapon comes as of one of the company’s most popular models.

2016 Mitsubishi Outlander

2016 Mitsubishi Outlander – Mitsubishi’s Signature Vehicle

According to a report from The Washington Times, Mitsubishi is planning to make the Mitsubishi Outlander its signature vehicle.

The Mitsubishi Outlander is without a doubt the brand’s most popular model. Here at Gossett Mazda Hyundai Mitsubishi, we’ve noticed just how popular the Outlander is with our customers. Therefore, it makes sense for Mitsubishi to lead its charge to the top of the market with the Outlander vehicle.

Mitsubishi recently redesigned the Outlander, adding a refreshed exterior design, intuitive technologies, and a plethora of different trims to the vehicle. Current trims available for the 2016 Mitsubishi Outlander include the ES, SE, SEL, and GT trims. Each of these different Outlander models offers something unique to every type of driver.

Additionally, Mitsubishi is marketing the seven-passenger vehicle specifically to families that need enough room for every family member.

We know just how successful the 2016 Mitsubishi Outlander is, and we are excited to see where Mitsubishi takes the signature model next!




Mitsubishi’s Five Million Sales Record: From 1982 to Present

Mitsubishi is breaking all sorts of sales records this year, including its five million vehicle sales mark. The brand has sold a whopping number of Mitsubishis in the US, beginning in 1982. Starting with just three models, the brand has grown to offer some of the most popular cars on the market.

When it first began selling in the US in 1982, Mitsubishi offered only the Tredia, Cordia, and Starion, three designs you might still see on the road today. According to Mitsubishi, the most popular models the brand has offered include the 3000GT, Eclipse, Montero, Galant, and the recently retired Lancer Evolution. Mitsubishi’s five million sales record is one impressive mark!

“This is a great milestone for Mitsubishi Motors because it means that five million customers have entrusted the brand over the past 30-plus years, and we hope many more will give us that same opportunity in the future,” said Don Swearingen, executive vice president, MMNA. “Our current sales momentum combined with a technologically innovative product pipeline primes Mitsubishi for great success in the U.S. for many years to come.”

Mitsubishi currently offers the i-MIEV, Mirage, Lancer, Outlander Sport, and Outlander. Sales are up 43% this year, especially because of over 100 improvements and upgrades made to this most recent model year.

2016 Mitsubishi Outlander Sport

2016 Mitsubishi Outlander Sport




Mitsubishi Mirage Production Takes a Break for 2016

2015 Mitsubishi Mirage

2015 Mitsubishi Mirage

Although the Mitsubishi Mirage is a fairly new model, having been introduced for the first time in 2014, the automaker has announced that the small hatchback will not be a part of its 2016 lineup. Instead, the Mitsubishi Mirage production is set to take a one-year hiatus, with the automaker promising that the popular hatchback will be back and better than ever for 2017.

Mitsubishi’s plan is to unveil an updated 2017 Mirage in the spring of 2016, in the meantime unloading additional 2015 models it has on hand without sacrificing sales. It’s a win-win for Mitsubishi, who won’t have to build and market a 2016 model, but will maintain continuous stock of the vehicle until the 2017 model makes its debut next year.

Although there is very little information on the 2017 Mitsubishi Mirage’s updates, Car and Driver reported that a four-door sedan variant will be available, and there will be significant upgrades to the powertrain and chassis.

Stop by Gossett Hyundai Mazda Mitsubishi to test drive the 2015 Mitsubishi Mirage before its gone!