Category: Lancer

New Mitsubishi Lancer Will Join Crossover Lineup

The newest version of the Mitsubishi Lancer might be more SUV than sedan

The Mitsubishi Lancer was one of the first four-door sport sedans to hit the market, and it remains a favorite among performance enthusiasts despite having been discontinued last year. While the performance sedan of yesterday is gone, the Lancer name will live on. The new Mitsubishi Lancer will follow in the tire tracks of the Eclipse Cross, repurposing a beloved namebadge and bolstering Mitsubishi’s crossover lineup.

Concepts

Even more exciting is the fact that we may have already seen what the all-new Mitsubishi Lancer crossover will look like. The e-Evolution concept, an electric crossover with a futuristic design, may very well be the template from which the new Mitsubishi Lancer crossover will spring. Mitsubishi Chief Designer Tsunehiro Kunimoto told AutoExpress that the e-Evolution would allow the Lancer to fit the global C-segment, which would slot it somewhere between a hatchback and a crossover.

“Maybe we can create a new type of hatchback vehicle. We’re thinking quite radically. Originality is as much a part of the Mitsubishi design philosophy now as consistency,” Kunimoto said.

Radical Changes

Mitsubishi previously announced it would be releasing six new vehicles and five redesigned models by 2020. The revival of the Lancer name would be a particularly exciting choice for that goal, particularly if it were to feature a hybrid powertrain and Super All-Wheel Control.

To get the latest on this and other exciting developments from Mitsubishi, watch this space. For the best of what’s current, stop into Gossett Hyundai Mazda Mitsubishi and check out our showroom.




Mitsubishi’s Five Million Sales Record: From 1982 to Present

Mitsubishi is breaking all sorts of sales records this year, including its five million vehicle sales mark. The brand has sold a whopping number of Mitsubishis in the US, beginning in 1982. Starting with just three models, the brand has grown to offer some of the most popular cars on the market.

When it first began selling in the US in 1982, Mitsubishi offered only the Tredia, Cordia, and Starion, three designs you might still see on the road today. According to Mitsubishi, the most popular models the brand has offered include the 3000GT, Eclipse, Montero, Galant, and the recently retired Lancer Evolution. Mitsubishi’s five million sales record is one impressive mark!

“This is a great milestone for Mitsubishi Motors because it means that five million customers have entrusted the brand over the past 30-plus years, and we hope many more will give us that same opportunity in the future,” said Don Swearingen, executive vice president, MMNA. “Our current sales momentum combined with a technologically innovative product pipeline primes Mitsubishi for great success in the U.S. for many years to come.”

Mitsubishi currently offers the i-MIEV, Mirage, Lancer, Outlander Sport, and Outlander. Sales are up 43% this year, especially because of over 100 improvements and upgrades made to this most recent model year.

2016 Mitsubishi Outlander Sport

2016 Mitsubishi Outlander Sport