There was a time when Korean automakers were regarded as cheap, off-brand knockoffs of higher quality Japanese cars, but no longer. Between seven consecutive years of ongoing success and the debut of the brand’s new luxury Genesis sub-brand, Hyundai sales growth is all the evidence you need to prove that more and more drivers are flocking to the Korean carmaker as their first choice, rather than a flashier or trendier alternative.
For 2016, Hyundai posted a grand total of 775,005 units sold, a record number for the company in United States market. Sales dropped slightly in December by 1.9%, but Hyundai remained confident, with Derrick Hatami, vice president of national sales in Hyundai Motor America, announcing that “consumer confidence surged in December, to the highest level in more than a decade,” allowing the company to capitalize on that and cross the finish line for a record year.
So is this drastic Hyundai sales growth streak going to continue? Representatives aren’t worried. Between the Tucson and Santa Fe nameplates setting personal records for December and growing sales for the Genesis sub-brand, Hyundai simply seems to be gaining steam, not losing it. Hyundai plans on gaining even more momentum over the course of 2017.