The Mazda MX-5 Miata was one reason Kelley Blue Book named Mazda Best Performance Brand in 2018

Mazda is a brand known for affordable vehicles that come loaded with upscale features and innovative technologies and are incredibly fun to drive. Backing up this understanding are two awards bestowed upon Mazda by Kelley Blue Book in its 2018 Brand Image Awards: Best Performance Brand and Best Styling Brand.

Time To Buy A Trophy Case

This is the first time that Mazda has taken home the title of Best Performance Brand, with KBB saying that the Mazda3, Mazda6, Mazda CX-3, Mazda CX-5, and Mazda CX-9 “are arguably the most fun-to-drive cars in their segments.” Naturally, the MX-5 Miata, perhaps the most recognizable and beloved roadster on the market, helped drive Mazda into the winner’s circle.


Mazda also earned its second straight Brand Image Award for Best Styling by virtue of offering what KBB says is arguably the most comprehensively handsome lineup in the industry. From sharp and stylish exteriors to luxurious and spacious interiors, Mazda’s lineup utilizes KODO—Soul of Motion design language to perfection to deliver an opulent aesthetic that belies Mazda’s affordable prices.

KBB’s Brand Image Awards are determined by consumer data pulled from Kelley Blue Book Strategic Insights’ Brand Watch, which analyzes vehicle and brand perception among new-car buyers. So, while KBB is the reputable name behind Mazda’s dual honors, it’s ultimately the opinion of drivers like you that lands Mazda at the top of the heap in terms of style and performance.

To experience for yourself why Mazda is considered in such high regard by critics and drivers alike, stop into Gossett Hyundai Mazda Mitsubishi for a test drive.